The Wall Street Journal calls Young Guru “the most influential man in hip-hop you’ve never heard of.” Often referred to as “The Sound of New York,” legendary audio engineer, Gimel “Young Guru” Keaton is most known for his work behind the boards with Jay Z. Guru puts in the work on the music side: he received two Grammy nominations for his work with Common and Jhené Aiko and continues to help artists such as Jay Z and Alicia Keys to craft their live shows. When he is not in the studio or onstage, Guru DJs all over the world for clubs, private events, and exclusive corporate sets for clients including Google and AT&T. Guru’s love of music has always been rooted in technology. As an audio engineer, he has collaborated with some of the biggest brands in the world. For example, Guru explored the effects of sound on athletes with Gatorade, re imagined the sound presentation of first-class aviation experience for BMW Design Group, and was recently featured in his own campaign for Infinity’s Q-60.